Coaches · Q3 2026
Granite for coaches — your programming, run across your whole roster and reviewed by you
Your methodology. Your brand. Our engine.
Your coaching, running for the clients you'll never have time to see.
Missed the top set twice. Drops and rebuilds.
Shoulder, six out of ten, second session running.
You overrode this. Holding at 140.
The hours are the ceiling
You can coach thirty people well, or three hundred badly. Nothing in between, and no software has moved it — because software has only ever handed you a better spreadsheet.
The clients you'd take if you had the time are the ones you turn away.
Your audience deserves better
Better than the apps your peers ship. You've seen what those look like — a template with a login and your name on the loading screen.
You review, you override
Nothing reaches a client you haven't seen. Every override teaches the engine more about how you coach.
A partnership, not a plan
Partnerships are limited and shaped around each coach. One conversation to see if it fits.
How your coaching gets in
In one structured session we encode how you programme — your scenarios, your rules, your taste. The engine drafts every client's week in your style; you review everything, you stay the coach.
Your clients get an app they'd pay for anyway — wearing your name.
Parameters, not a model
You are not training a black box on your athletes, and it is not an AI guessing in your voice. You are setting the parameters of a deterministic engine — your exercise selection, your progressions, your deload philosophy — the same engine that already runs the athlete app.
That is the whole difference. Every call it makes is one you can read, trace to the rule behind it, and change. Nothing drifts, nothing hallucinates, and nothing about how you coach leaves your hands.
400,000 people pay ~$30/month for coach-branded programmes that never adapt. Yours will.
The clients you turn away become a tier you keep
Coached under your rules, reviewed by you, and charged for — without a single added hour. That's a roster the calendar was quietly costing you.
And they never see Granite. It runs under your name, in your voice. To your clients it's still you — just across more of them than a week has room for.
Concretely: thirty athletes becomes a hundred. The platform is £100 to £200 a month per coach — a rounding error against the roster it unlocks, and the number software was always meant to move and never did.
And the premium end: return to sport
The same machinery — load management, movement substitution, criteria-based progression — is the exact shape of the bridge from rehab back into sport, the gap almost nothing fills. For sports physios and S&C coaches it becomes a return-to-sport mode inside this platform: the defensible, premium end of the coach market. Built with clinicians, gated on expert sign-off — and never a medical device.
One conversation to see if it fits
The coach in an athlete's pocket is in beta. The version that runs your coaching, across your roster, is being shaped now — with a small number of partner coaches, one at a time.
We're onboarding a small number of founding coaches — email coaches@granite.coach, or leave an address below. Partnerships are limited and built around each coach, so this starts with a conversation rather than a signup. No countdown, no urgency.