Coaching software for strength coaches and personal trainers
Granite for coaches — your coaching, run across your whole roster and reviewed by you
Your methodology. Your brand. Every client, every week.
You set how you coach; it drafts every client's week from that. You read the queue on Monday, approve or override, and it goes out under your name.
Not for you if you write every session by hand, or coach mostly in the room.
Missed reps at RPE 9, two sessions running — deload triggered.
Pain flagged — backing the load off.
You overrode this. Holding at 140.
The hours are the ceiling
You can coach thirty people well, or three hundred badly. Nothing in between, and no software has moved it. Software only ever gave you a nicer place to build the same programme by hand, one client at a time.
The clients you'd take if you had the time are the ones you turn away.
Not for you, still, if you'd rather write every session yourself. For you if your roster has grown past what you can programme by hand, one plan at a time — the clients you'd take if you had the hours.
Drafted by your parameters. Sent by you.
Your programming, not a template
Most coach apps are a template with a login and your name on the loading screen. This is your programming, applied to each client's actual week, with your name on every session.
Build once, reuse when it fits
Build a session structure once, then reuse it for every client it suits, or hand the whole thing to a cohort in one action — still drafted against each one's own numbers, still yours to override before it goes out. Skip it, and every client still drafts straight from your parameters, same as always.
You review, you override
Nothing reaches a client you haven't seen. Override a decision and your value stands; the proposal stays on record, so you can see where the engine's default and your judgement part ways — and adjust your own weightings if it keeps happening.
Live the same day
Sign up, answer four questions, invite your first client. The engine drafts their week from your parameters the same day.
How your coaching gets in
Setup is four questions: what the lifting is for, what your clients' weeks look like, where you like reps to sit. That sets your parameters. The engine drafts every client's week from them; you review everything, you stay the coach.
Your clients log on their phone, under your name — nothing to install.
Parameters, not a model
You are not training a black box on your clients. You set nine movement-pattern weightings and a rep range once — how much you lean on each pattern, how you like reps to sit — and every client's week is drafted from that shape.
Every proposed change lands in your queue with the reason behind it, so you can trace it, approve it or override it. Nothing drifts, and nothing about how you coach leaves your hands.
Every client, at a glance
Open a client and the load is already charted. Sessions done are counted against sessions sent. Message them directly, or message a whole cohort in one thread — not a CRM bolted on.
Week 6 of 12 · message sent Tuesday: “keep the tempo controlled on the eccentric.”
Week 3 of 12 · nothing missed yet.
Week 9 of 12 · two sessions behind — worth a message before the next review.
What it actually looks like
Not a mockup. Your Monday queue, one client's programme, and what a client sees on their phone.
Cleared it at RPE 7.8 — adding load. This is the actual rule, on the actual number, not a mockup of one.
Thirty clients becomes a hundred
Set your parameters once. Review on Monday. The rest of the week is yours.
The clients you turn away become clients you keep
Coached under your programming, reviewed by you — without an added hour. That's a roster the calendar was quietly costing you.
And they never see Granite. It runs under your name — your own accent colour and logo, carried through to their side of the app. To your clients it's still you — just across more of them than a week has room for.
Your clients already pay for programmes that never adapt. Yours will.
Not every client comes by referral
app.granite.coach/coaches is a public directory. List yourself, and a prospective client can find your profile before they've ever spoken to you.
Enquiries land in your inbox
A prospective client sees your profile and sends an enquiry. It lands in your leads inbox, not a booking — you decide who becomes a client, same as ever.
A plan, priced and for sale
Wrap one of your own written plans into a fixed-price package and it's requestable straight off your profile — no separate storefront, no account for them to make first. They ask, you take the payment however you already do, then bring them in.
Listing is optional. Stay off the directory and nothing about how you already work changes.
Everything, in the one plan
No add-ons, no feature tiers. Every plan is the whole product — the tiers only change how many clients it runs across.
Every client’s week, drafted from your parameters.
Approve or override — the reasoning shown on every line.
Adherence, last active and cohort, at a glance.
Group clients; hand a whole group a plan in one pass.
Direct threads and group threads, under your name.
The built-in catalog, plus anything you add to it.
A day-and-slot structure you build once and reuse.
Type it, expand a scheme, or import a CSV — then arrange it on a board.
A written plan, priced and requestable off your profile.
A public profile and a leads inbox. Opt-in.
Who’s paid, who’s due, who you’ve waived.
Your logo and accent on everything clients see.
Priced per coach. Never per client.
The full engine, the full review queue, your name on every session — from client one.
Where most coaches land. Adding a client inside your tier costs nothing — there's no per-client fee to watch.
One flat price, however many you run. No tier jump waiting at client fifty-one.
Free to set up, free right now — Granite's in a founding beta and nothing is charged yet. Your clients pay you, not us — we take no cut of what they pay you. Most coaching software does.
Set what you charge each client and track who's paid, who's due and who you've waived — a real ledger, not a spreadsheet. (How the payment itself gets collected today: see the FAQ below.)
The questions coaches ask
- What if I disagree with what it proposes?
- Override it. Your value goes out, and the proposal stays on record next to it — so you can see where the engine's default and your judgement part ways, and adjust your own weightings if it keeps happening.
- Will my clients know it isn't me?
- They see your name, and nothing reaches them you haven't approved. Granite isn't mentioned anywhere they look.
- Who owns the data?
- You do — your parameters, your clients' logs and notes. Email us and we'll send you the lot. Remove a client and their data goes with them.
- Where is it stored, and is it secure?
- Encrypted in transit and at rest. Injury notes are health data and are treated as such: we act as your processor under UK GDPR, and the agreement is in the terms.
- How long does setup take?
- Four questions about how you programme — about two minutes. Your first client can be live the same hour.
- What does it cost per client?
- Nothing. The price is per coach.
- Can I cancel?
- Any time — nothing is charged during the founding beta. Ask for your data before you go and it's yours.
- Does it replace me?
- No. It drafts; you decide. Every week still goes out reviewed.
- How is this different from a template, or writing it myself?
- A template doesn't know what a client actually logged last week. Writing it yourself doesn't scale past the hours you have. This drafts from your own parameters, adjusts to what happened, and still waits for your review before anything goes out.
- Do I have to list myself on the directory?
- No — app.granite.coach/coaches is opt-in. List yourself if you want new clients finding you there; skip it and nothing about how you already work changes.
- Can I actually get paid through Granite?
- You can track what each client owes and who's paid. Taking the payment itself isn't automated yet — keep collecting however you do today.
Set your parameters, start today
Sign up, answer four questions about how you coach, invite a client. They can be training under your parameters within the hour.
Bringing a whole roster over, or want to talk first? Email coaches@granite.coach.